Dr.Sundararaman Chintamani
I am a Business Storyteller and Business Storytelling Coach. I work closely with organizations and individuals in nurturing the art of business storytelling to achieve their goals in corporate life.
Business Storytelling Overview
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Business Storytelling refers to the use of the story structure for corporate presentations and meetings
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Business storytelling can be used on various occasions such as for developing marketing narratives, sales calls, customer presentations, persuading and motivating team members
Why Business Storytelling Now?
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Attention span of people is becoming a scarce commodity nowadays
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Most business communications sessions are dull and boring sessions
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Leaders find it difficult to engage with the stakeholders
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Corporate initiatives take more time than planned
What is the solution?
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Business Storytelling becomes a handy tool to engage with people and get things done
Target Audience
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Sales and Marketing professionals
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Account Managers
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Customer facing delivery teams
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Program Manager and Project Manager leading teams
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Heads of departments
Key Takeaways
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Understand the power of storytelling in business
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Distinguish between personal storytelling and business storytelling
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Learn business storytelling techniques
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Compile your own story file
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Be aware of the common mistakes in business storytelling
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Engage and build rapport with stakeholders
Business Storytelling Session Contents
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Why Business Storytelling?
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Introduction - Essential elements of storytelling
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Personal Storytelling Vs Business Storytelling
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Types of Business Stories
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Stories for Corporate Values
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Science Behind Storytelling - Arousing 5 Senses
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Inducing Happy Chemicals
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Occasions for Business Storytelling
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Creating a story
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Creating a story
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How to tell stories? - Structure (Context, Conflict, Conclusion)
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Polishing a story - Power of vivid descriptions and metaphors
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Do's and Don'ts
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Business Storytelling with Data
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Creating Your Own Story File
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Organizing Stories with Mindmap