Design Thinking refers to the cognitive, strategic and practical processes by which design concepts (proposals for new products, services, machines, etc) are developed. Design thinking starts with real empathy — putting yourself in your customer's shoes to understand problems and uncover new and unexpected solutions.
Today the new age technology has grown leaps and bounds and many start-up companies leverage the technologies to address business pain areas. But traditional companies have challenges on how take-up the digital transformation projects to come out with innovative products and services. The service providers also do not know have ready-made innovative solutions to offer. Design Thinking comes handy to solve this kind of wicked problems.
At the end of the workshop, the participants will be able:
To be aware of the changing economy
To know the significance of innovation
To understand the 5 step process of Design Thinking
To empathize with the customers
To come out with innovative ideas using structured approach
To apply Design Thinking in the business